Google’s intelligent messaging will stop in the coming months. An excellent way to put order back into a previously incomprehensible offer of messaging applications.
Google cleans up its countless email applications. The Mountain View company has just announced in this sense the imminent end of Allo, scheduled for March 2019. Presented at the 2016 Google I/O, this messaging system, powered by artificial intelligence, has never found its audience.
It must be said that Google’s strategy in this area was poorly defined. It is what Matt Klainer, Google’s vice president of email products, is trying to clarify in his statement. With the discontinuation of Allo, the artificial intelligence features enabled by the integration of the Google Wizard will finally be added to the Messages application.
Duo for video calls, Hangouts for the company
Messages now fulfill the role of universal messaging for Android, managing both SMS, MMS and RCS formats. These “Rich Communication Services” allow you to send better quality images or videos, GIFs or to see when your correspondent enters text.
In the end, Messages is very similar to its namesake on iOS, which also manages SMS, MMS and fluidly chat exchanges. By continuing the comparison with iOS, the Duo application will, therefore, take on the role of FaceTime’s equivalent by remaining dedicated to video calls.
What then becomes of Hangouts in this reorganization? This fourth Google email application is gradually being redirected to the company. The company wants to position it as a competitor of Slack or Microsoft Teams. The Hangouts Chat and Hangouts Meet features are now included in the G Suite, a software package dedicated to companies.